Communication : Innovation
 
 
 

The proof is in the pudding

 
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Avenue Four Communications Logo
 
 
Client Brief:

We’ve Moved Awareness Campaign

Avenue Four Communications and Avenue Four Print merged and the business was about to change locations. The company wanted to let their clients know of the merger, their new brand identity and their change of address.

Avenue Four Communications provided Inergy with their existing client list (from both companies) and initial artwork (created by a local artist). Inergy’s task was to design a campaign to create awareness for their existing clients.

 
 
Solution:

1. Printed Personalized Spy Game

 
 
 
Printed Personalized Spy Game

A Spy game was created to get the client to find their name, their company’s name, Avenue Four’s logo & building inside the artwork. The client was directed to a personal web address to enter their answers.

 
 

2. Online Contest Form

 
 
 
Online Contest Form

The web page was customized with their name, address and company name. The client was able to modify their contact information and fill in the answers.

Once the form was completed a thank-you email was sent confirming their entry.

 
 

3. Email Reminder

 
 
 
Email Reminde

The clients who did not respond to the initial piece were segmented from the initial list. The non-responders were sent an email asking if they received the Spy game through the mail and reminded those who did receive it to enter the contest.

 
 

4. Final Email Reminder

 
 
 
Final Email Reminder

A few days before the contest deadline a final email was sent to the people who didn’t respond to the initial print piece or email. This was their last chance to enter the contest to win one of three Apple iPod touches.

 
 

5. Email Announcing Winners

 
 
 
Email Announcing Winners

An email was sent to all clients who participated inviting them to see who won. A link was provided in the email to an online web page with the results.

 
 

6. Winners Web Page

 
 
 
Winners Web Page

Statistics were given to Avenue Four Communications and added to their contest winners page.

 
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