Communication : Innovation


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Privacy Policy

Our Responsibilities

Avenue 4 Communications Group of Companies (“Avenue 4”) is committed to protecting personal information, which we collect, use and hold. This Avenue 4 Privacy Policy outlines how we manage personal information and safeguard privacy, in connection with the services that we provide. This Avenue 4 Privacy Policy applies to the Avenue 4 Communications Group of Companies, which provides predictive marketing, and research services to our clients and includes Avenue 4 Communications Group, Avenue Four Communications Group, Inergy and 3507211 Manitoba Inc. (collectively referred to as “Avenue 4”, “we”, “our” or “us”).

What is personal information?

Personal information is information about an identifiable individual, but does not include the name, title or business address or telephone number of an employee of an organization. Essentially, personal information includes any information that identifies an individual or by which an individual’s identity could be deduced.

Why we collect, use or disclose personal information?

We collect, use and disclose personal information to more efficiently provide our predictive marketing and research services to our clients.

Specifically, we collect, use and disclose personal information to:

Personal information may be collected, used or disclosed for any of these purposes set out above. We will not otherwise use or disclose personal information, except in connection with the sale of all or substantially all of our business without obtaining additional consent or unless we are otherwise required or permitted by law.

Obtaining consent

Knowledge and consent are required before we may collect, use or disclose personal information, except in special circumstances, such as during an emergency, or in situations otherwise permitted by law.

We accept the following as consent for our existing use and future collection, use and disclosure of personal information for the purpose identified herein:

How we collect personal information?

We collect personal information from our clients when they require us to perform certain predictive marketing and research services for them.

How long do we keep personal information?

Avenue 4 retains personal information only as long as we need it to effectively provide our services to our clients, and for a reasonable length of time thereafter in case we need to meet any legal or government requirements.

How we protect personal information?

Avenue 4 maintains appropriate security measures to safeguard personal information from loss, unauthorized access, disclosure or misuse. The following are some of the steps Avenue 4 has taken to protect personal information:

Transfer of information to a third party

In the event that we transfer personal information to a third party for processing (for example, when subcontracting our services) we will contractually require the person or organization dealing with personal information on our behalf to protect personal information in a manner consistent with this Avenue 4 Privacy Policy or as otherwise required by law.

Withdrawing consent

Consent to the use or disclosure of an individual’s personal information is subject to legal or contractual restrictions. However, withdrawing consent may affect our ability to provide services to our clients. To withdraw consent, please contact the Avenue 4 Privacy Officer.

Rights to access to your personal information

An individual has certain rights to access their personal information that we have in our possession or control. An individual also had certain rights to know which third parties have received the personal information from Avenue 4.

How to access personal information

For an individual to access their personal information, a request in writing must be made to the Avenue 4 Privacy Officer stating specifically what personal information is requested.

Avenue 4 will respond to the request as soon as possible, and will advise if for some reason, we cannot respond immediately. We may charge you a reasonable fee for providing access to, or copies of, the personal information, and only after first advising of an approximate cost.

Can Avenue 4 deny access to personal information?

Avenue 4 has the right to refuse a request for access to personal information under any of the following circumstances:

Keeping personal information accurate

If any information needs to be updated or amended to reflect a change in an individual’s personal information, please let us know and we will update our records. Avenue 4 will amend personal information that is inaccurate or incomplete and, when appropriate, will endeavor to advise other relevant parties directly affected by such updates.

Contacting us

For more information about Avenue 4 Group of Companies Privacy Policy, to make inquiries, to update personal information or to file a complaint please contact Avenue 4’s Privacy Officer at the following address:

100 – 1700 Ellice Avenue
Winnipeg, MB R3H 0B1
Attention: Privacy Officer
Phone: (204) 946 – 5001 Fax: (204) – 946 – 5121
E-mail: Web:

If there is a complaint, Avenue 4 wants to know about it

If there is a complaint related to this Avenue 4 Group of Companies Privacy Policy or any of our procedures, please contact the Avenue 4 Privacy Officer. If the complaint is justified, we will take steps necessary to resolve the issue, including amending our policy and practices, if necessary.

If we are unable to resolve your concern, or if there are any other concerns about Avenue 4 Group of Companies Privacy Policy and procedures, the complaint can be forwarded to the Office of the Privacy Commissioner of Canada:

112 Kent Street
Ottawa ON K1A 1H3
Phone: 1-800-282-1376

Changes to the Avenue 4 Group of Companies Privacy Policy

Avenue 4 often reviews its policies and procedures and reserves the right to make changes to this policy from time to time. The most current version of this policy is available by contacting the Avenue 4 Privacy Officer.

Avenue 4 Group of Companies Privacy Policy – Updated: June 2010.