Communication : Innovation
 
 
It's more than changing a name.
 

“Data driven design and marketing can produce media to customize your website, create unique emails and even personalize print products while keeping costs down.”

Improving the efficiency of marketing; one person at a time.

To be effective in the marketplace companies need to reach customers in all media. Data driven design and marketing can produce media to customize your website, create unique emails and even personalize print products while keeping your costs down.

Over time, information collected through repeated customer contacts allows you to continuously improve the effectiveness of your messages. The more you know about your client the more cost effective it is to give them what they want.

It keeps getting better.

With one-to-one publishing you can efficiently deliver highly relevant messages by producing customized pieces in large quantities. Letters, coupons, reply cards, reminders, advertising materials, newsletters, brochures and even multi-page catalogues can be transformed to appeal to your clients’ interests, wants and needs.

Targeted direct marketing inspires people to react and really interact with your company. For example, traditional mass directed mail’s typical responses are in the range of 2-5%. Our customers are seeing results of 30, 40, 50% or more with our personalized mailings. All of your marketing materials, every piece, can provide more relevant content in response to their interactions. It also enables responders to more readily join in future promotions to create company loyalty and brand commitment.

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